Paint-the-Picture™ scenarios involve:
- » Identifying pain points your solution or service can solve
- » Creating of refining your Unique Selling Propositions
- » Positioning your value proposition vs. features and functionality
- » Identifying relevant references with measurable benefits
- » Utilizing the appropriate approach strategy for the prospect (phone, email, letter, FEDEX®, walk-in or fax)
- » Asking the prospect for something (i.e., a meeting)
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